Knowledge Base
Glossary
Plain-English definitions for the terminology used across UCreative.
- 301 Redirect
- A permanent redirect that sends users and search engines from one URL to another.
- A/B Testing
- A method that compares two versions of a webpage to see which one performs better.
- Alt Text
- A written description of an image that appears if the image cannot be displayed, helping search engines understand it.
- Backlink
- A link from another website that directs traffic to your site.
- Bounce Rate
- The proportion of visitors who leave a website after viewing only one page.
- Call-to-Action (CTA)
- A button or link that encourages users to take a specific action, like ‘Buy Now’ or ‘Sign Up’.
- Core Web Vitals
- A set of metrics that measure a webpage’s loading speed, interactivity, and visual stability.
- CPA
- The cost incurred when a user completes a specific action, such as a purchase or sign‑up.
- CPC
- The amount an advertiser pays for each click on their ad.
- CRO
- The process of increasing the percentage of website visitors who take a desired action.
- CTR
- The percentage of people who click on an ad or link after seeing it.
- GDPR
- A European regulation that protects personal data and privacy of individuals within the European Union.
- Google Analytics
- A free tool that tracks and reports website traffic, showing how visitors find and use the site.
- Google Tag Manager
- A tool that lets you add and manage tracking tags on your website without editing its code.
- Landing Page
- A standalone web page created for a specific marketing campaign, designed to convert visitors.
- Meta Tag
- A snippet of text in a webpage’s code that provides information about the page for search engines.
- PPC
- A paid advertising model where advertisers pay each time a user clicks on their ad.
- Remarketing
- A technique that shows targeted ads to people who have previously visited your website.
- ROAS
- The revenue generated for every dollar spent on advertising, used to measure ad effectiveness.
- Schema Markup
- A type of structured data added to a website that helps search engines display richer information in results.
- SEO
- The practice of improving a website's visibility in search engine results to attract more visitors.
- SERP
- The page of results that a search engine displays after a user types a query.
- SSL Certificate
- A digital certificate that encrypts the connection between a user’s browser and a website, making the site secure.
- Title Tag
- The clickable headline that appears in search results, telling users what the page is about.